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Alex Ziegler

Digital Marketing Specialist

  • Liknedin
  • Instagram

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You've arrived at the home of Alex Ziegler's professional history, a catalog of my projects and skills. If you enjoy what you see, please use the contact form below.

Work Experience

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Resume

Digital Marketing Specialist ----- California Faucets ----- 07/2019 - Present

Hired to help organize image assets to launch a new website by EOY 2019, manage contractors for product images, and write content calendar for social media 

  • Partnered with distributors to create social media advertising campaigns with branded content and increased click through rate on ads from 1% to 4% 

  • Built SEO optimized content library from over 10,000 existing assets including images and video, increasing overall web traffic by 50% from 2019 to 2020

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  • Instagram
  • Pinterest

Marketing Manger, Freelance ----- Forge To Table ----- 08/2018 - 04/2021

Built social media and web presence from launch of startup to the first $1,000,000 in annual revenue

  • Developed and maintained content calendar across social media channels 

  • Collaborated with influencers to produce sponsored content to drive sales

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Marketing Coordinator ----- PIRCH ----- 12/2019 - 06/2019

Hired to manage loyalty rewards program and digital marketing initiatives including MailChimp, Google Adwords, Facebook Ads, and COX partnership

  • Increased loyalty membership by 400% month over month through internal promotion

  • Created marketing reports to track leads, conversions, and KPIs for executive leadership team

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Social Media Coordinator ----- University of Utah Alumni Association ----- 1/2017 - 5/2018 

Hired to increase brand awareness, grow social media engagement and promote membership sales. 

  • Designed 8 advertising campaigns and implemented across all department social media channels 

  • Created exclusive summer advertising campaign and delivered to all social media followers, increased merchandise sales by 15%, and increased social media engagement by 300% in one year

Skills | Education

  • Adobe Creative Suite

    • Photoshop​

    • InDesign

    • Illustrator

    • Premiere

  • Digital Asset Management

  • CMS

    • WordPress​

    • Craft

    • Shopify

  • Content Creation

    • Graphics

    • Animated Gifs​

    • Blogs

  • Paid Digital Campaigns

    • Facebook/Instagram Ads​

    • Google Search Ads

  • Project Management

B.A. Strategic Communication - University of Utah (May 2016 - December 2018) 

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General Education - Willamette University (August 2012 - May 2014)

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