"The Zieg"
California Faucets
Full Line Brochure
The Full Product Line Brochure is almost always the customer's first exposure to California Faucets after viewing their products in a showroom. For this brochure, I did the layout and the copy.
Social Media Resources for Showrooms
Showrooms use California Faucets as a resource for their marketing materials. In an effort to increase brand awareness on social media, I created a resource to access assets for California Faucets newest products including copy and images optimized for social media platforms with the latest products. Each month, I send out a newsletter to dealers letting them know of any updates.
Digital Asset Management
With over 2 TB of data, California Faucets needed a simple file organization system to quickly and efficiently find photos, videos, and past projects.
Forge To Table
Guidelines for Food Blogging
Forge To Table has a rotating set of chefs creating recipes for their website. To create consistency and maximize SEO, I created a document to outline the requirements for a blog post. After the chefs created the post, I always gave a final proof for grammar and optimized it with long-tailed keywords for search engines.
Guidelines for Finding Influencers
How do you know an influencer is real? What do you send when you want to connect with an influencer? Is there a way to estimate sales? All these questions are answered in Forge To Table's Influencer Guide. Anyone from Forge To Table can use this guide to ensure consistency in offerings to influencers.